Who Is Dr. Erik Nelson ?

Erik is a UX research leader at Google where his team is responsible for products focused on both the user facing and advertiser facing sides of the advertising ecosystem. Prior to Google, Erik ran impactful research programs in a variety of fields including aviation, medicine, autonomous vehicles, defense & cybersecurity. Over his career, Erik has developed a formula for running impactful research organizations across all aspects of the product development lifecycle, and is enthusiastic about sharing this approach with others.