Since its inception in 2013, STRAT has earned the reputation for being the premier conference and workshop series for professionals focused on strategic design, research, and product management. We carefully curate topics that are pivotal for advancing your knowledge and career.

In 2025 STRAT will produce two different kinds of events:
1. International conferences that focus on strategies for leading product design teams and helping them to be successful in the current global context in a sustainable way. The programs will feature experienced guides and mentors who have deep experience in finding the best way forward for their teams. STRAT conferences will be held in beautiful Boulder CO and captivating Copenhagen.
2. AI Bootcamps for UX Teams that focus on teaching the foundational skills for having a human-centered design impact on AI product design. The goal of the bootcamps is to prepare UX professionals for the changes ahead by training them how to identify the best AI use cases, how to impact model selection and training, how to understand the data issues involved in complex AI systems, and how to create an AI product prototype. Our AI Bootcamps are scheduled to take place on May 13 - 15, and later in the year.

Why STRAT?
Our curation focuses solely on product design strategy and innovation, avoiding topics that are either too basic or too deep in the weeds of individual team roles. STRAT is about strategy, it’s about leading, it’s about prioritization and tradeoffs, and it’ s about building influence within your organization.Our focus this year is on advancing your understanding and integration of AI within your organization at a strategic level. Attending STRAT will allow you to learn from industry leaders who have forged ahead with finding the best AI use cases to serve their customers, and ways to augment their design team’s processes.UX teams are being invited to the party much too late to have an impact on how the AI products really work, which is during the problem definition, model formulation, and data quality stages. STRAT changes this dynamic by teaching UX teams how to bring the human lens to AI products at the junctures when it really matters, in a timeframe and format that data scientists and engineers can act on. Instead of passive instruction with slides and exercises, our AI Bootcamps begin with a strong curriculum delivered in a Socratic method format: guided exploration, interactive engagement, collaborative prototyping, and Q&A that fills in the real knowledge gaps that reflect the diverse situations and baseline knowledge of workshop participants.
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The roots of the UX profession can be traced back to Leonardo da Vinci, who applied a human lens to art, science and innovation at the beginning of the Renaissance. His approach has lived on into the modern era through human factors engineering, ergonomics, human-computer interaction, human-centered design, and most recently UX. With the advent of AI, we believe that UX professionals have an unprecedented opportunity to create new experiences that extend human capabilities in ways that are difficult to imagine today. If we can learn what, when, and how UX can best contribute to the AI product design process.
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We are looking for partners in this exciting adventure. If you want to join us or to find out more, sign up below and we’ll help you take it to the next level.