In a fast-paced business landscape, teams are under increasing pressure to deliver swift and impactful results. How can design and research professionals align with the demands for speed without compromising the rigor essential for successful product design? Sanchita Ray brings her wealth of experience to the table, unraveling methods to extract actionable insights in shorter time frames while upholding the standards of robust research practices.

At the end of her workshop, you will find:

- Strategies for adapting research and design practices for quicker results

- Techniques to glean actionable insights within compressed time frames

- How to maintain rigor in research and design for sustained business impact

This workshop is a must for design and research professionals navigating the challenge of balancing efficiency with the quality of insights. Ideal for teams looking to enhance productivity without compromising impact.

Sanchita Ray, Head of User & UX Research at Lazada - Alibaba Group, is an experienced professional driving product decisions through consumer insights.

Leading Lazada's User and UX Research team, Sanchita boasts diverse experience, engaging in pro-bono consulting and mentoring roles for students across Singaporean universities. Her passion lies in understanding cultures and consumers in South Asia, Middle East, China, and Southeast Asia.

Proficient in blending Big Data analytics with traditional survey data, Sanchita holds an MBA in Marketing from ITM Group of Institutions and a Master's degree in Quantum Physics from Visva Bharati, Shantiniketan. With a robust educational background, she completed a program in Big Data and Social Analytics at the Massachusetts Institute of Technology. She also founded Brainwave Research and Consulting, serving as Founder & Director for over four years.

Currently based in Singapore, she significantly impacts the User Experience and Research field as Lazada's SVP - Head User & UX Research.

In this insightful half-day workshop, Mohan will guide you to delve into the dynamic collaboration between artificial intelligence and human creativity. Through hands-on, interactive activities, he will unveil the potential of AI as a genuine creative partner, shedding light on how it enriches the human-driven creative process. Discover a synergy that goes beyond innovation, producing outcomes that are both meaningful and groundbreaking.

This workshop is an authentic journey where you'll witness firsthand how AI extends the boundaries of creative expression. It's a session that's akin to an exploration, delving deep into the interplay between AI and human creativity as you navigate uncharted territories in the fusion of technology and human ingenuity.

Join Mohan to gain insights that fuel your passion for innovation, consider new perspectives to shape your design process, and receive valuable takeaways for your creative endeavors.

Mohan Krishnaraj, the Chief Experience Officer at WongDoody, an Infosys Company, is a seasoned design leader with a distinguished career spanning over two decades. Renowned for driving innovation for several Fortune 100 companies, Mohan's strategic blend of design and technology at WongDoody is spearheading customer experience transformations, establishing a unique value proposition.

His impressive achievements include receiving prestigious accolades like the Red Dot, iF Design Awards, LinkedIn's 'Agency of The Year' and several others. As a leader, his style is marked by inclusivity, adaptability, and a commitment to forward-thinking solutions.

Mohan Krishnaraj's impact extends beyond his role, emphasizing the institutionalization of design and driving innovation with experience centricity in large companies. His journey reflects resilience, continuous learning, and a passion for infusing purpose into every endeavor. A beacon of innovation, Mohan reshapes the creative landscape, setting new industry standards.

In this interactive workshop sprint, immerse yourself in the 5-step Human-Centered AI methodology, a fresh approach to AI design thinking. Learn to uncover AI-enabled opportunities for your organization, merge user needs with data, generate AI-focused design solutions, and forge ethical AI applications. Utilize our AI Design toolkit and AI Design cards to ideate Human-Centered AI solutions and walk away with a tangible AI MVP, honed by our distinctive Human-Centered AI methodology. Enhance your critical thinking by evaluating AI’s impact on society, focusing on ethical issues and social responsibilities.

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.

In this workshop we walk through an experience case study, discuss how to identify important customer outcomes, and discover ways to design for them and measure them. The session will focus on methods of strategic innovation and improving product design.

Aparna Sundar, a Senior UX Researcher for AWS on the OpenSearch Project, helps shape the direction of strategic user experience design. She also contributes to cognitive science journals, sharing insights on user behavior and design principles. Her talks span various domains, including Design, Technology, Psychology, and Marketing.